Cheryl Reed is the new editor of the Books Section of the Chicago Sun Times and in this article she gives some ideas of what she's looking for:
"I don’t want to hear about any more coming-of-age stories,” she says. “I like to hear about something that hasn’t been done, something with a unique approach that takes you to another place and teaches you something or lets you infiltrate another society.”
Reed is also very particular on how she wants to hear from publicists:
"Reed says she wants to receive unique books, especially from unknown authors and Midwestern authors.
She prefers to receive galleys at least two months ahead of time, and wants to receive all the information on the book during that time so she can decide what she wants to use.
She prefers to be contacted by e-mail. She does not want to receive phone calls or follow-up correspondence."